The Financial Planning Association survey tells that majority of the investor believe that financial planning is more important. If you are a big investor than you must have to select the authenticity of the financial advisor.
You must check the authenticity of the Financial Advisor get the certification from the reputed American Institute like American Institute of Certified Public Accounts', Society of Society of Financial Services Professional, CFP etc. The financial planner needs to think about the client's need. The financial planner must know the code of ethics. Society of Financial Services Professional has its own code about the responsibility and some other organization needs to take oath.
It is financial advisors duty to make their customer satisfied by giving them proper advise. You can see that honest and frank advisors can make their business grow easily than the financial advisor who misguide and lead the customer into debt.
Genuine financial advisor think about the customer interest only. The financial advisor needs proper planning, analysis and monitoring. In normal case people do not get enough time to perform all these tasks. In such a case Financial Advisor is essential to manage whole task.
